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B of A, Cisco Sign for Anniversary of 'Sunday Morning'; CBS Getting a Premium for Spots.

Publication: TelevisionWeek
Publication Date: 19-JAN-04
Format: Online - approximately 555 words
Delivery: Immediate Online Access
Full Article Title: B of A, Cisco Sign for Anniversary of 'Sunday Morning'; CBS Getting a Premium for Spots.(TV Currents)(BankAmerica Corp. and Cisco Systems Inc. sign with CBS Inc.)

Article Excerpt
Byline: Jon Lafayette

CBS has signed Bank of America and Cisco Systems as key sponsors for the 25th anniversary broadcast of the network's "Sunday Morning'' show.

Each advertiser will get category exclusivity for 30 minutes of the 90-minute program airing Jan. 25. They will also each get billboards announcing their sponsorships.

Sources familiar with the packages said they cost about $150,000 each and included four 30-second spots. CBS usually gets about $25,000 per commercial, which means the package is generating a 50...

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