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Putting it all on plate: betting its future on the steel plate market has allowed Ranger Steel to grow from a low-profile Gulf Coast service center into a plate specialist with customers across North America.

Publication: Metal Center News
Publication Date: 01-JAN-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Putting it all on plate: betting its future on the steel plate market has allowed Ranger Steel to grow from a low-profile Gulf Coast service center into a plate specialist with customers across North America.(CASE STUDY)(Ranger Steel Supply)(Company overview)

Article Excerpt
WHILE MANY SERVICE CENTERS today are striving to diversify their product lines and customer base with an emphasis on boosting value-added revenues, Ranger Steel is sticking steadfast to its mission as a pure distributor of nothing but carbon steel plate.

In fact, the Houston-based company prefers to call itself a "plate center" rather than a service center because of its strategic decision not to provide extensive processing services, which could put it in competition with customers.

"We don't do anything to the product other than straight-line burn. We elected not to do any of the value-added," explains Ron Whitley, Ranger Steel president. "We wanted to be distinctly different than a service...

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