Home | Business News | Browse by Publication | T | Texas Monthly

Eeeeeeaaaaoooowww!!! Twelve hours, 500 miles, 2,000 tires, 7,000 gallons of gas, 20,000 Dale Earnhardt Jr. shirts, 16,000 hot dogs, and an inland sea of light beer: my fearless voyage into the 34,000-horsepower heart of NASCAR, Texas.

Publication: Texas Monthly
Publication Date: 01-FEB-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Eeeeeeaaaaoooowww!!! Twelve hours, 500 miles, 2,000 tires, 7,000 gallons of gas, 20,000 Dale Earnhardt Jr. shirts, 16,000 hot dogs, and an inland sea of light beer: my fearless voyage into the 34,000-horsepower heart of NASCAR, Texas.(Cover story)

Article Excerpt
7:15 AM

I'M SITTING AT AN INTERSECTION IN ONE OF THE WORLD'S LARGEST parking lots, watching an impatient crossing guard cope with the early stages of one of the world's largest traffic jams, which is forming in front of the Texas Motor Speedway, one of the world's largest racetracks. The guard has a long shift ahead of him; today's race won't begin for six hours and forty minutes. Plus, it's spitting rain. He finally turns toward me and begins yelling and pointing at the track, and I lurch forward into a tunnel that runs underneath it, emerging into the open air of a gigantic walled city.

As on a Sunday morning in any big city, some residents have a clear sense of purpose,while others clearly have none. Outside the locked gates of a parking lot that holds the drivers' luxury buses, fans are already waiting, digital cameras out and Sharpies ready, just in case a famous racer decides to leave his warm bed and wander into the cold. The speedway's infield has been converted into a camping are a, home this race weekend to 10,000 people. Giant luxury motor coaches with tinted windows and expandable living rooms park next to scrappy little campers with awnings set in the gravel and hand-painted buses with homemade scaffoldings on their roofs. American, rebel, and Lone Star flags fly next to banners waving the numbers of honored NASCAR drivers: 3 (the late Dale Earnhardt), 8 (his son Dale Earnhardt Jr., known to all as Junior), 20 (Tony Stewart), 24 (Jeff Gordon). Beer cans and plastic bead necklaces lie smashed on the ground, clues to the ferocity of the previous night's partying, and now, in the cold light of a cloudy morning, men and women walk slowly along the lanes between the campers, dazed looks on their faces. A few climb up onto their roofs for a view of the empty gray track, which mirrors the sky. It is November 5, the Dickies 500, the eighth race in the Chase for the Nextel Cup, and 43 race cars will soon be driving really, really fast for 500 miles. If the rain holds off, 215,000 people will crowd into this former cow pasture north of Fort Worth to watch them, and for an afternoon or so, the Texas Motor Speedway will be the eleventh-largest city in the state, measured by population. Measured by other values, those of human devotion, corporate satisfaction, and skull-rattling noise, it'll be number one.

7:45

Though the rain has stopped, talk in the pressroom is bleak: There's a 30 percent chance of more today, and rain means no race. Stock car tires have zero tread, so even the least bit of moisture on the track can spell disaster. Journalists sit at their laptops and read their papers. Some of these guys have been covering the National Association for Stock Car Auto Racing long enough to have seen it go from regional Southern sport to national craze. NASCAR likes to brag that it now has more than 75 million fans, or one in 4 Americans, which is probably an exaggeration, and that 275 million watch on TV, which again is a bit of a stretch. But somebody's watching: ESPN, ABC, Fox, and TNT are paying $4.48 billion to televise NASCAR races for the next eight years. Seven million people turn out for the season's 36 races, held from February through November at 23 speedways all over the country, from Fontana, California, to Dover, Delaware. The race weekends are three-day festivals, many beginning on Friday night with the Craftsman Truck Series, continuing with the Saturday afternoon Busch Series, and culminating in the big-daddy Sunday afternoon Nextel Cup Series. Of course, you don't have to be a race fan to know that NASCAR is huge. You see the drivers every day, on cerealboxes, in magazines, on TV: Stewart selling Banquet chicken potpies, Junior selling Wrangler jeans, Ken Schrader selling Little Debbie snacks.

Let me begin by saying that I, however, have never been a NASCAR fan. Not only have I always been annoyed by the overt commercialism of the sport (why, for God's sake, should I buy a certain brand of chicken potpie because some guy in an orange-and-blackjumpsuit tells me to?), I've never re ally gotten stock car racing. What's the deal with driving in a circle for four hours? Like a lot of Americans, I've always found deep and special meaning in the throwing of an ellipsoid followed by the violent bringing to earth of the catcher of said ellipsoid: I love football. That said, it was while watching Monday Night Football one night long ago that I heard Howard Cosell say something about racing I've always remembered. He was debating his partners about which sport featured the best athletes. Don Meredith or Frank Gifford offered something obvious, like football or basketball, with which I, of course, agreed. Cosell, always the contrarian, said, no, it's auto racing, and he backed it up (in my memory) by explaining that the drivers had to have super quick reflexes and that they had to maintain a level of mental and physical focus for hours at a time--one false move and it's not an offsides penalty. It's death.

Okay, maybe. But if Cosell were here today, I'd say, "Look at these guys: doughy Stewart, rail-thin Junior, diminutive Gordon. Some of the younger drivers in NASCAR still have pimples. These are the world's best athletes?"

So I've come to the Texas Motor Speedway not just for the drivers but also for the cars and the crazies, the life and the lifestyle, the thrill of speed and the agony of watching a bunch of guys turn left for four hours straight. The things that millions of my fellow Americans live for almost every single Sunday.

8:23

Actually, I've been to the Texas Motor Speedway before. A long pit road, a series of large parking spaces on a kind of exit ramp off the track, the crews are spreading out tools and bringing up stacks of smooth tires on the very piece of ground where, two months earlier, I'd donned a fire-retardant suit and climbed through the window of a Chevy Monte Carlo SS. I wasn't alone that afternoon; four dozen other mostly middle-aged men, many of them in "Junior" T-shirts, had also paid the Team Texas High Performance Driving School hundreds of dollars to see what it was all about-to drive a real race car. After a brief lesson, we were strapped into a five-point harness, one with a collar connected to our helmets so that if we drove into the wall, our skulls wouldn't snap of four spines. The inside of the car was cramped and cage-like. My copilot's name was Steve. He flipped a switch and started the engine, and we were consumed by sound and rattling fury. A four-wheeler pushed us out onto the track, seventh out of seven ears, and I lumbered into that first turn like a tank. But on the straight away I tapped the accelerator, and we suddenly surged ahead, like Michael Vick in the open field. It took me a while to figure out how to "drive the line"--NASCAR- speak for finding the best trajectory going...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Texas Monthly
Check mates: following in the footsteps of sports' greatest rivals, tw..., February 01, 2007
Where to eat now 2007: the best new restaurants of the year are whippi..., February 01, 2007
The beating of Billy Ray Johnson: on a Saturday night three years ago,..., February 01, 2007
New + noteworthy: lump crab in Blanco and Houston; crab dip in El Paso..., February 01, 2007
Museum of fine arts: Houston.(JORDAN'S PICK)(Concert review), February 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.