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Article Excerpt The old advertising adage says, "To be effective, you've got to connect with people where they live." Today, young people live online--and that's the whole idea behindYoungFeds.org, a project of the Council for Excellence in Government (CEG), supported by GEICO. CEG is a national, nonprofit, nonpartisan organization that works to improve government performance at all levels, increase citizen participation, and attract talented young people to government. GEICO is the fourth-largest private passenger auto insurer in the United States.
Consider it the closest thing that young federal professionals have to FaceBook and Friendster--an online and live community for them to meet, network, and advance their career opportunities and public missions. It's a first-of-its-kind initiative to connect young government professionals (ages 35 and younger) with each other, as well as with recognized and established leaders in the federal sector.
But the effort is not just a Web site.YoungFeds.org is designed to be high-tech and high-touch, meaning that not only will live events supplement the Web activities, but visitors will also...
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