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Hasbro Raises the Curtain on a Broad Range of Entertainment Experiences for the Entire Family.

Article Excerpt
PAWTUCKET, R.I. -- Hasbro, Inc. (NYSE: HAS) kicks off the excitement of New York's annual American International Toy Fair (February 11-14) with the introduction of a host of exciting and innovative toys and games -- along with products outside the traditional toy and game arena -- designed to provide a variety of fun and unique entertainment experiences for all members of the family.

Among the highlights in the more traditional Hasbro categories: some seriously cool boys action products based on the upcoming summer movie blockbusters--the live-action TRANSFORMERS feature film, set to release on July 4, and SPIDER-MAN 3 premiering on May 4; the latest, highly realistic "hatching" from the FURREAL FRIENDS teamOSQUAWKERS MCCAW, an interactive parrot and the follow-up to the successful BUTTERSCOTCH pony; and NET JET, an instant online game system just for tweens. Proving that classics never go out of style, Hasbro celebrates the TONKA brand's 60th anniversary with an all new developmental product, the WHEEL DRIVERS SCOOT N' SCOOP 3-in-1 Ride On, and gives game players a whole new way to play classics in the GAME OF LIFE TWISTS AND TURNS and TWISTER MOVES HIGH SCHOOL MUSICAL EDITION.

Since entertainment can take many shapes and forms, Hasbro is using its expertise in the music and technology area and bringing to market two highly unique products that stretch beyond toy and game boundaries: TOOTH TUNES - first introduced last fall in New York -- is now available nationally. This revolutionary tooth brush uses a safe and patented technology to transmit songs and music vibrations through the teeth, which are then heard in the inner ear. Also making its debut this year is the ultra cool POWER TOUR Electric Guitar from Tiger Electronics and Gibson Guitar that lets guitar fans learn to pound out power cords, shred leads and rock right out of the box.

"Hasbro is committed to bringing to market great products that leverage the latest technologies through our incredible portfolio of brands," said Brian Goldner, Hasbro's chief operating officer. "In addition, Hasbro continues to open entirely new categories through innovation inspired by consumer insights and our quest to provide a wide variety of entertainment for the entire family."

Highlights include:

TIGER ELECTRONICS

TOOTH TUNES

Brushing your teeth is about to feel - and sound - better than ever as Tiger Electronics delivers on its promise of product innovation with the revolutionary TOOTHTUNES, a brand new toothbrush featuring proprietary technology that will encourage people of all ages to brush for two full minutes - the amount of time generally recommended by dentists. TOOTHTUNES' safe and patented technology transmits songs and music vibrations through the teeth, which are then heard in the inner ear. Users will hear two full minutes of the hottest music from today's biggest stars, which will keep them brushing. Hasbro will introduce up to 20 different versions of TOOTHTUNES this spring, each featuring a hit song. Kids can choose from a variety of their favorite tunes, the first wave to hit store shelves includes: All Star, Smashmouth; Get'cha Head in the Game, B5 from the High School Musical soundtrack; Best of Both Worlds, Mylie Cyrus / Hannah Montana; We're All in this Together, from the High School Musical soundtrack; The Party's Just Begun, The Cheetah Girls; Kiss The Girl, Ashley Tisdale. For updates on new TOOTHTUNES releases visit www.toothtunes.com. (Approximate retail price $9.99; Available nationwide in February 2007. Three AAA batteries are included.)

POWER TOUR Electric Guitar

Turn It On, Turn It Up, Rock Out[TM]! With the POWER TOUR Electric Guitar, guitar fans can learn to pound out power cords, shred leads and rock right...