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Fast Moving Consumer Goods (FMCG).

Publication: Market Asia Pacific
Publication Date: 01-JAN-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
China and India are the emerging market leaders in the region, and the differences between their fast moving consumer goods (FMCG) sectors is instructive.

In a revealing series of reports, "From Sao Paulo to Shanghai-New consumer dynamics: the impact on modern retailing," the consulting/accounting firm PriceWaterhouseCoopers (PWC) (New York), took a look at developments in several...

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