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Article Excerpt
Based in Irvine, Calif., 30 Minute Photos Etc. (www.30minphotos.com), has long been a leading retailer in terms of product offerings and
marketing savvy. Now the 16-year-old store itself is on the leading edge, thanks to a new, modern look designed to appeal to its main customer base--women.
Owners Mitch Goldstone and Carl Berman remodeled their 1,200-square-foot store in two weekends this spring, making the store not just a shop, but a destination.
"We wanted to create a coffee shop-type environment where people wanted to stay and play," says Goldstone. "The feedback we're getting is extraordinary. Some people think they're in the wrong store. Customers are bringing in their friends, like they have found a new chic restaurant." Customers stay, on average, 45 minutes to an hour.
Goldstone got the idea to remodel the store after seeing The Complete Picture inspiration center at PMA 2006, held earlier this year in Orlando, Fla. "I saw it, and I immediately understood the concept," Goldstone says.
In addition to a new look, the store offers many new services, including a Luci scrapbooking kiosk from Lucidiom Inc. (www.lucidiom.com),...
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