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Federated taps Mediaedge:cia; Shift of $200 mil biz could signal bigger changes ahead.

Publication: Advertising Age
Publication Date: 22-JAN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Federated taps Mediaedge:cia; Shift of $200 mil biz could signal bigger changes ahead.(News)(Brief article)

Article Excerpt
Byline: LISA SANDERS

lsanders@crain.com

Federated department Stores, trying to pull off one of the largest reorganizations of a national department-store chain in history, has replaced the media agency on its $200 million-plus account-and that may not be the end of the changes.

Federated dumped Publicis Groupe's Starcom without a...

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