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Esurance stakes claim in auto-insurance biz; Premiums pile up amid national TV campaign with animated ad icon.

Publication: Advertising Age
Publication Date: 22-JAN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Esurance stakes claim in auto-insurance biz; Premiums pile up amid national TV campaign with animated ad icon.(News)

Article Excerpt
Byline: MYA FRAZIER

mfrazier@crain.com

Online insurer Esurance is the new kid on the block in the competitive auto-insurance space, where ad spending tops $1 billion a year. Could this tiny upstart, a survivor of the dot-com bust, be the next Geico?

With ads featuring Erin Esurance, an animated character with distinct pink hair and green eyes, the San Francisco...

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