...and decreasing ad revenue and the web is the salvation for the newspaper industry," says John Girard, CEO of Clickability, web content management (WCM) system provider. "We see seismic change going on in the newspaper industry." Matthew Barkoff, director of sales and strategic accounts at Clickability, points out that "one reason that newspaper circulation is down is that similar content on the internet is free."

Certainly, people gravitate toward newspaper websites' free content, but there's more to...

NOTE: All illustrations and photos have been removed from this article.



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