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Tween pop rules seriously; Marketing industry is responding to youth subgroup's taste in music.

Publication: The Washington Times
Publication Date: 19-JAN-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Tween pop rules seriously; Marketing industry is responding to youth subgroup's taste in music.(SHOW)

Article Excerpt
Byline: Jenny Mayo, THE WASHINGTON TIMES

Just when you thought teen pop was dead, an album called "High School Musical" has soared up Billboard's charts and become the best-selling album of 2006 with 3.7 million copies sold.

In case you don't have children, don't know a child, or were effectively tuned out for the last 12 months, "HSM" is the soundtrack to the Disney Channel original movie of the same name, a modern-day, less-lustful "Grease" story of two lovebird teens from different cliques.

The TV musical drew in nearly 8 million viewers for its Jan. 20, 2006 premiere, and tens of millions more for rebroadcasts. This mass is likely responsible for the record-breaking success of affiliated products, from the DVD and CD to live concert tickets to books and games.

Oh yeah, and there's a sequel coming out this year.

"HSM" is more than just a runaway album; it's a full-fledged phenomenon.

Don't let the words "high school" in the title fool you, though: "HSM" targets 9- to 14-year-olds and is performed by youngsters not much older.

This here is the realm of the "tween," that "in-between" age - defined variously as between 8 to 12 or...

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