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Global highlight: Del Campo Nazca Saatchi & Saatchi's 'Sidewalk'.

Publication: Advertising Age
Publication Date: 15-JAN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Global highlight: Del Campo Nazca Saatchi & Saatchi's 'Sidewalk'.(Hospital Aleman's ad campaign for its first marathon)(Brief article)

Article Excerpt
Byline: laurel wentz

When the Hospital Aleman, one of Latin America's leading hospitals, asked its ad agency to help promote the hospital's first marathon, the creatives at Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina, noticed there were lots of cracks in the sidewalk. Not that they were...

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