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Article Excerpt
Q: I heard that Neiman Marcus got its start because the founders blew a chance to invest in Coca-Cola, Is this an urban legend?
A: It's the real thing. In 1906 Herbert Marcus, his sister Carrie Neiman, and her husband, Al Neiman, had each been working for years at Dallas's nicer clothing stores and wanted to strike out on their own. They moved to Atlanta, where they pondered various business opportunities, including an offer to acquire the Kansas or Missouri franchise for Coca-Cola, which even then was one of the nation's best-known brand names. Nonetheless, they turned Coke down flat, choosing instead to go back to Dallas and test a new fashion concept: high-quality ready-to-wear. (Until then, good clothing had always been custom-made.) The Coke story became family legend; the late Stanley Marcus,...
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