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Our cover is blown.

Publication: Texas Monthly
Publication Date: 01-JAN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Our cover is blown.(Editor's Letter)(magazine's cover)(Editorial)

Article Excerpt
It will shock and disturb you--or maybe it won't--to learn that there are no original ideas in the magazine business; there are only good, worthwhile, creative riffs on original ideas. All of us who assign stories know what we like, and our job is to figure out how to do it better, with a spin or a twist that's particularly appropriate to our audience. I'm sure there are self-described geniuses out there right this minute insisting that this isn't so, that every one of their ideas is blindingly original, but trust me, we're all swimming in the same pool.

Exhibit A: The...

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