Home | Business News | Browse by Publication | M | Marketing Week

Sanex launches brand push to boost UK sales.

Publication: Marketing Week
Publication Date: 04-JAN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Sanex launches brand push to boost UK sales.(Sara Lee International, Abbott Mead Vickers/BBDO Ltd.)(Brief article)

Article Excerpt
Sara Lee International is launching a major pan-European advertising campaign for its Sanex toiletry brand that focuses on "healthy skin".

The campaign marks a shift in strategy away from product-led advertising in favour of promoting the overall brand.

Sanex global marketing director Sam Deasy says the activity represents a...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Marketing Week
Lowe takes light-hearted approach to Options push.(Twinings UK)(Brief ..., January 04, 2007
Sainsbury's picks TMW to handle #1m direct brief.(J Sainsbury PLC, Tul..., January 04, 2007
Alfa poised to move #50m task into Y&R.(Alfa Romeo S.p.A., Young & Rub..., January 04, 2007
Five agencies pitch for prime UKTV channels.(Brief article), January 04, 2007
IN BRIEF: Liquid Communications developed snowball-fight game.(Scandin..., January 04, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.