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MasterCard closely tracks holiday spending patterns right down to the hour; credit, debit cards increasingly important in sales forecasts.

Publication: San Diego Business Journal
Publication Date: 27-NOV-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
What is about 2-by-3 inches in size, has a magnetic personality and provides keen insight into holiday shopping habits? Answer: The credit card.

A new study released last week by MasterCard Worldwide debunks the myth that the day after Thanksgiving is the busiest shopping day of the season--at least when it comes to credit and debit card purchases.

It suggests that the Monday after Thanksgiving, also known as Cyber Monday, is not the busiest day for online sales.

"According to our data from the last few years, we anticipate the day before Christmas Eve, which falls on a Saturday this year, will be the...

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