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ONLINE RETAILING: The high street heads online.

Publication: Marketing Week
Publication Date: 21-DEC-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
This Christmas more people than ever will use the internet to buy presents but, as the Web grows in popularity, pro-active high street retailers are learning that they can succeed both on- and offline

There is little doubt that online retail will have a real impact on the high street this Christmas. All observers appear to agree.

A survey of 3,000 consumers by eCircle, a supplier of software and services for digital direct marketing, considers how consumers will use the internet this Christmas and the results highlight the impact of online retailing, previously seen as the preserve of Web-savvy users, on traditional retailers.

What the survey indicates is that online retail is now considered a real alternative to the high street by consumers fired by the increased penetration that the widespread introduction of broadband has brought to the UK. It shows that 53% of...

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