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TRINITY MIRROR: Through the looking glass.

Publication: Marketing Week
Publication Date: 21-DEC-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: TRINITY MIRROR: Through the looking glass.(Sly Bailey of Trinity Mirror Newspapers)(Interview)

Article Excerpt
Trinity Mirror boss Sly Bailey disappointed analysts by announcing that the company is to sell off some of its titles including the Racing Post. However she is adamant that the move is the only way forward for a plc that must think of its diversified shareholders first. By Mark Choueke

The reaction of analysts to Trinity Mirror's decision to sell the Racing Post and some of its regional newspaper divisions has not made easy reading for Sly Bailey, the one-time media golden girl who rose from a junior advertising sales role to chief executive at IPC before moving to Trinity following the magazine publisher's sale to AOL Time Warner.

"A company short on ideas", says one analyst of Trinity Mirror. "Ducking the big decisions," adds another. "Cowardly, uninspiring and unprogressive," argues a third.

The move follows a four-month strategic review of the business to address tumbling advertising revenue and falling circulation at Trinity. Albeit rather late, Bailey is promising a fully integrated digital future for the remainder of the company's portfolio, paid for with the capital expenditure saved on the titles being sold. The revenue from those...

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