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Article Excerpt
Money flowing from visitors' pockets into the Mississippi college towns of Hattiesburg, Starkville and Oxford during football weekends definitely kicks up the local economy a notch. But it's difficult to say just how much.
Economic impact studies for Mississippi State, Ole Miss and Southern Miss are outdated, and even though the universities have the talent, professors say it's somewhat difficult to accurately qualify and quantify visitors--and to find someone to loot the research bill.
Mississippi State published the most recent report, in 2001, on the economic impact of visitors to the Golden Triangle region, but the study's notes candidly indicated early on that the research had "limitations and weaknesses." For example, using a formula, some 510,000 visitors attended sporting events in 2001, and spent roughly $8.2 million on food, gasoline, lodging and stadium sales. Their purchases produced approximately 92 jobs. Other research showed that actual visitors that year exceeded 600,000.
A little guessing going on ...
"The problem in these kinds of estimations is that nobody knows, so people are guessing," said Dr. Charles Campbell,...
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