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New player enters the competitive camouflage market.

Publication: Mississippi Business Journal
Publication Date: 25-SEP-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: New player enters the competitive camouflage market.(Outdoor Impact)(Column)

Article Excerpt
Some time back while sitting down to consult with a group of investors interested in exploring a business venture in the outdoor recreational field of hunting, I was asked what two product fields they should avoid. Unequivocally I stated that two distinct product line types were absolutely saturated in the hunting product realm. That would be hunting tree stands and camouflage clothing. They opted to explore a product line in the medical field. Good choice.

The camouflage hunting apparel market in America is one crowded field. It seems to get more so every year based on annual trips to the SHOT Show to view new product offerings in the outdoors arena. Currently only two major entities dominate the market share to the tune of about 75% to 90% depending on whose sales trend data you trust.

Those players are the perennial favorites among hunters Realtree and...

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