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Taste test: Burbank-based company capitalizes on popularity of the exotic Mojito cocktail among trendsetters.

Publication: San Fernando Valley Business Journal
Publication Date: 06-NOV-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Taste test: Burbank-based company capitalizes on popularity of the exotic Mojito cocktail among trendsetters.(Small Business)(Mojito Empire Inc.)

Article Excerpt
The mixture of sugar, lime and mint in the expensive Italian made bottles is not simply a mix to make a mojito, the classic Cuban cocktail gaining popularity among trendsetters.

Michael Hensel, the German-born president and chief executive officer of Mojito Empire Inc., described the Burbank company's product as a solution to inconsistency in the taste of the drink and the length of time it takes to make.

Swanky nightclubs don't normally serve mojitos but Hensel is changing that with Mojito Island, a mix that spares a bartender time of muddling, or crushing with the back of a spoon, the mint leaves and sugar needed to give the drink its sweet and minty taste.

"For every mojito the bar owners are selling they are making a dollar profit more than a rum or coke or gin and tonic," Hensel said. "Mojitos are upscale and people are paying more."

The bar and restaurant owners is only one segment the mix serves. For bartenders, it is a time saver for a drink that from scratch can take several minutes to make. For consumers,...

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