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Valley firms may profit from network strategy: use of more reality could boost business.

Publication: San Fernando Valley Business Journal
Publication Date: 06-NOV-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
With nearly 15 production companies putting out unscripted programming, a stretch of Ventura Boulevard from Studio City to Woodland Hills can appropriately be dubbed Reality Row.

The recent news out of the NBC-Universal Television Group the network would favor reality and game show programming in the 8 p.m. timeslot may have ears pricking up in anticipation that the move opens the door to get more of their shows on the air.

"It's good for our community because there are quite a few talented reality producers in the (San Fernando) Valley," said Rasha Drachkovitch, president and executive producer with 44 Blue Productions, Inc. in Studio City. "We all know each other and compete against each other but support each other."

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