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Article Excerpt
Norman Abrahams chants at breakneck speed, familiar words rolling off his lips: Five dollars, give 10--$10. Now $15--now $20. I've got $20--now $25. Give $30--SOLD for $30 to number 100, for $30!"
Norman is an auctioneer in West Point, Nebraska. His fast-paced oratory builds excitement, encourages bids, and lets him sell a large number of items in a short amount of time.
How did he learn to speak, and sell, so quickly? Auctioneering school, says Norman, is what taught him the tongue-twisting tricks of the trade. Chanting--the method of speaking auctioneers use--requires clarity, speed, and rhythm. It's something most auctioneers learn through formal training.
A small number of schools throughout the country offer auctioneering programs. These programs typically last a few weeks to a few months. Students learn breathing and voice techniques and perform practice drills to increase their speed and...
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