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Changing industry: more diversified workforce, products, services.

Publication: Mississippi Business Journal
Publication Date: 20-NOV-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Changing industry: more diversified workforce, products, services.(Focus)

Article Excerpt
Banking is a changing industry that is evolving to meet the changing needs of the customers it serves. With that, the face of banking changes to represent more diversity and the skills of banking employees change as new products and services are offered.

BancorpSouth Bank is diversifying with a Hispanic marketing program. Leticia Castaneda Gassaway heads those marketing efforts.

"BancorpSouth developed a Hispanic marketing plan from the need to reach the large and rapidly growing Hispanic market," she said. "The primary focus is to reach out to the Hispanic community in their native language. By overcoming language barriers, we make BancorpSouth bank accessible to them. We want Hispanics to view BancorpSouth as a trusted source...

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