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Communication critical as industry continues evolution.

Publication: Mississippi Business Journal
Publication Date: 20-NOV-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Communication critical as industry continues evolution.(Banking & Finance)

Article Excerpt
As the headlines have shown in recent years, the banking industry has experienced significant change. Merger and acquisition strategies have expanded banks' geographic footprints within individual states and across state boundaries. Technological innovations and broader business lines have also altered the competitive landscape.

Experts say that effective communication is a vital component in establishing and reinforcing strong relationships among key internal and external audiences, particularly as specific industries or companies experience transition. However, organizing and implementing a comprehensive communications program that provides accurate, timely and relevant information in a consistent manner is no simple task. Contemporary corporate communications and public relations practice in the financial services industry requires not only a proficiency in communication channels and their associated technologies, but also an understanding...

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