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Mothercare PLC Launches New Multi-Channel E-commerce Platform.

Publication: Business Wire
Publication Date: 05-DEC-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Powered by Amazon Enterprise Solutions Europe

SEATTLE -- Mothercare PLC, the leading parenting brand, and Amazon Enterprise Solutions Europe, part of the Amazon.com Inc. group of companies, today announced that Amazon Enterprise Solutions Europe has built and launched a new state-of-the-art multi-channel e-commerce platform for Mothercare, using the proven technology and expertise of Amazon.

The new www.mothercare.com website is solely branded as Mothercare. It promotes and sells the existing Mothercare Direct (online and catalogue) range of products. The role of Amazon Enterprise Solutions Europe is to provide the e-commerce engine behind the website, in-store and call centre applications. Fulfilment and logistics will continue to be provided...

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