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Current Research on Revlon Inc.

Publication: M2 Presswire
Publication Date: 30-NOV-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-30 November 2006-Small Cap News: Current Research on Revlon Inc.(C)1994-2006 M2 COMMUNICATIONS LTD

RDATE:30112006

Current Research on Revlon Inc. (NYSE:REV)

Revlon has the look of a leader in the US mass-market cosmetics business, alongside L'Oreal's Maybelline and Procter & Gamble's Cover Girl. In addition to Revlon's makeup and skin care products (Revlon, Almay, and Ultima II), the firm makes fragrances (Charlie) and personal care products (Flex hair care, Mitchum deodorant). New York socialite Ron Perelman owns about 60% of Revlon -- and controls 77% of its voting power -- through holding companies, including MacAndrews & Forbes Holdings. FMR Corp. owns some 17% of Revlon. Although Perelman's involvement with Revlon has fueled his celebrity status, in 1999 he put the heavily indebted cosmetics firm up for sale before opting to sell only minor parts of it....

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