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Cadbury: is it up queer street then? Rocked by recalls, sales down, beaten by Mars and solely reliant on confectionery, is Cadbury UK in meltdown?

Publication: Grocer
Publication Date: 04-NOV-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Cadbury: is it up queer street then? Rocked by recalls, sales down, beaten by Mars and solely reliant on confectionery, is Cadbury UK in meltdown?(Cadbury Schweppes PLC, Mars UK Ltd.)(Brief article)

Article Excerpt
The world's largest confectionery company has been having a rough ride over here. Since the beginning of July year-on-year profits in the UK were 5% lower than expected and sales in the Q3 were sluggish.

Four week figures from ACNielsen also showed that last month Cadbury Trebor Bassett, Cadbury Schweppes' UK business, had ceded the top spot in UK chocolate confectionery to Mars-owning rival Masterfoods.

This was after an already difficult first six months, with sales down 2% following an inventory clearance and, of course, the salmonella product recall. Yet if CEO Todd Stitzer was concerned about facing analysts and investors in London this week, he didn't show it. Yes, there had been problems, but the future was bright, he said.

"There has been a great series of comments about our chocolate market share and the market in general," he says. "The market has been weaker, but it is starting to come back. Our share was dented in the third quarter but is...

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