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Few in plastics attend thriving design forum.

Publication: Plastics News
Publication Date: 20-NOV-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: Robert Grace

The Industrial Designers Society of America's recent, robust national conference in Austin, Texas, offered some vibrant truths:

* Creativity and design is alive and well in America.

* The world continues to shrink, as illustrated by the number of international participants and strong program content addressing global issues.

* A few more plastics firms have come to realize the value of close interaction with designers, but most still don't get it.

* Next October in San Francisco offers a great opportunity to start remedying that.

The program at IDSA's mid-September annual conference was packed - perhaps too much so - with overlapping tracks that at times made it impossible to attend all the sessions you really wanted to...

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