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How to win an election.

Publication: Texas Monthly
Publication Date: 01-NOV-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: How to win an election.(The Horse's Mouth: EVERYTHING I COULD EVER TELL YOU ABOUT ...)(Matthew Dowd)(Interview)

Article Excerpt
NAME: Matthew Dowd AGE: 45 HOMETOWN: Austin

QUALIFICATIONS: Chief strategist for George W. Bush's presidential campaigns/Current strategist for California governor Arnold Schwarzenegger/Co-author of Applebee's America, a new book about politics and culture

* To run a successful political campaign you have to connect with the American people at a gut level. Most failed campaigns try to make an intellectual argument to voters: "I have a position on taxes or health care or some other issue, therefore you should vote...



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