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Method feels neglected by Crispin, looks elsewhere; Home-care brand's $3M budget may be too small to keep shop's attention.

Publication: Advertising Age
Publication Date: 13-NOV-06
Format: Online - approximately 437 words
Delivery: Immediate Online Access
Full Article Title: Method feels neglected by Crispin, looks elsewhere; Home-care brand's $3M budget may be too small to keep shop's attention.(Method Home Products)(Crispin Porter & Bogusky)

Article Excerpt
Byline: JACK NEFF

jneff@crain.com

can you fire your owner?

That seems to be the thinking at Method Home Products, which has put out feelers to replace Crispin Porter & Bogusky, which was given an equity stake when the shop became Method's agency of record in 2002. According to people familiar with the situation, Method's eye is roving because Crispin has become a little too...

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