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Article Excerpt
Dining and casinos go hand in hand, but that no longer means the standard buffet fare. Visitors to most casinos now have many dining options, including upscale restaurants in elegant settings where star chefs reign and trendy restaurants bearing the name of well-known celebrity chefs.
Asked about the importance of having a celebrity chef's name attached to a restaurant, George Goldhoff, vice president of food and beverage at the Beau Rivage Resort and Casino in Biloxi, answered, "The most important factor to a successful restaurant is the food quality, atmosphere and service. However, having a well known or celebrity chef provides additional marketability, brand name and extra mystery or excitement to the concept."
Additionally, celebrity chefs are known entities, in that they have established themselves as successes and innovators, he said. "This portion of the equation removes a portion...
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