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MicroStar incursiona en la seguridad: sin descuidar la comercialización de computadoras y el nicho de ensamble, el mayorista introduce software y hardware enfocados a la seguridad.

Publication: E Semanal
Publication Date: 25-SEP-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Guadalajara, Jalisco. -- Con una fórmula que propone a los distribuidores añadir a su catálogo actual productos dirigidos a la vigilancia de hogares y oficinas, el mayorista MicroStar incursiona en el mercado de seguridad con el propósito de atraer nuevos clientes y generar mejores márgenes de utilidad para el distribuidor de cómputo.

Este giro de enfoque encuentra su razón de ser, según explicó Óscar Cabrera López, director general de la compañía en Guadalajara, en una manera diferente de hacer negocios ubicando que el canal de distribución se ha visto fuertemente presionado por la alta competencia y bajo porcentaje de ganancias en la venta de...

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