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Couple finds small-town retail challenging, rewarding.

Publication: Mississippi Business Journal
Publication Date: 25-SEP-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Couple finds small-town retail challenging, rewarding.(Tuck and Beverly Wilkes' Honey Bees )

Article Excerpt
NOXAPATER -- Doing business where everyone knows your name has its challenges. Small-town entrepreneurs face a limited customer base from which to pull and usually limited means to reach out to new markets. And, people talk, thus making customer service key. Dissatisfied customers can hurt small-town business owners both professionally and personally.

However, the returns can be immensely rewarding on both a professional and personal level. Lack of competition makes for a steady, loyal clientele. And, small-town business owners enjoy the satisfaction of offering a service to their community, improving the quality of life for their friends and family.

Tuck and Beverly Wilkes know these challenges--and rewards--well. They have been successful entrepreneurs in the small town of Noxapater they call home for years now, and recently opened a second business in the community they care so much about. It's meant a lot...

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