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Cable Net Creates an Inviting World; Jewelry Television Clicks With Women by Adding Social Dimension to Buying.

Publication: TelevisionWeek
Publication Date: 06-NOV-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Cable Net Creates an Inviting World; Jewelry Television Clicks With Women by Adding Social Dimension to Buying.(America's Collectibles Network Inc.)

Article Excerpt
Byline: Allison J. Waldman

Special to TelevisionWeek

As much as women enjoy entertainment television, including hits "Grey's Anatomy'' and "CSI: Miami,'' or female-oriented cable outlets such as Oxygen and Lifetime, many female viewers find must-see TV on the shopping channels.

It's not surprising that QVC and Home Shopping Network are Nos. 1 and 2 in the merchandise TV genre, but coming in at fourth-and on track to soon rank third-is Jewelry Television.

"We're 4 right now, but we'll probably surpass ShopNBC by the end of this year,'' said Kelly Fletcher, director of public relations for Jewelry Television. The network, which began in 1993 as America's Collectibles Network, relaunched with a focus on fine jewelry and gemstones in 2002 under its current...

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