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Battle headline-by-headline.(follow the money)

Publication: EContent
Publication Date: 01-NOV-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Want to give yourself a rude wake-up call about the harsh reality of brand value on the modern web.) Try this: Make a personalized web page at Google or MyYahoo! composed of all the major RSS feeds from your site along with the feeds from content brands you consider competition.

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...this recently a client presentation in the entertainment media space. The page displayed the client's brand's headlines on the last weekend's movie grosses, Paris Hilton's latest fashion atrocity, and Mel Gibson's DUI. But in this context they were just another block of headlines among seven or eight other sources, all covering the same ground but with somewhat different headline wording. How many ways can you be snarky about...

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