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Duracell taps Superman to tout its batteries.

Publication: Fairfield County Business Journal
Publication Date: 26-JUN-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Duracell taps Superman to tout its batteries.(Duracell Batteries Ltd.)

Article Excerpt
Believe it or not, Superman uses Duracell batteries. At least, that's what the Bethel-based battery company's latest television commercial touts.

The 15-second commercial features Superman using his X-ray vision to see a Duracell battery in his alarm clock. "Even a superhero has to get up in the morning," the commercial voiceover says.

The commercial, which features a quick...

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