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ACNielsen BASES Launches A Major Improvement to Its Core Services.

Publication: Business Wire
Publication Date: 09-OCT-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
BASES introSCAPE(TM) Helps Marketers Build Winning New Products

COVINGTON, Ky. -- ACNielsen BASES, the leading global provider of new product forecasting and consulting, today announced the introduction of BASES introSCAPE(TM), a unique analytical framework designed to help marketers build stronger new product propositions with consumers. Mitch Barns, President of BASES, said, "Our goal at BASES is to help our clients grow through successful innovation on...



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