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Yahoo! Launches Graphical Advertising on Mobile Web in United States.

Publication: Business Wire
Publication Date: 07-NOV-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Introduction of Graphical Ads Furthers Company's Leadership in Mobile Advertising

SUNNYVALE, Calif. -- Yahoo! Inc. (NASDAQ:YHOO) today announced the beta launch of its graphical advertising platform for its Mobile Web service in the United States. The first advertisements on this beta platform will go live later this week. This launch follows the October 2006 beta introduction of search advertisements, which together provide a comprehensive solution to enable Yahoo! advertisers to reach...



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