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New ACNielsen Web-Based Service Satisfies Consumers' "Where to Buy" Needs Simply, Quickly and Economically.

Publication: Business Wire
Publication Date: 26-OCT-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
SCHAUMBURG, Ill. -- ACNielsen U.S. today announced the launch of ItemFinder[R] a new web-based service designed to satisfy consumer "where to buy" needs for specific products. ItemFinder will provide access to the most locations of any sales based locator available in the market - over 38,000 stores across the Food, Drug, Mass, Dollar, and Liquor channels - with options for incorporating additional client-provided data.

ItemFinder uses ACNielsen's Scantrack[R] weekly store-level consumption data to...

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