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TRUSTe Launches Trusted Download Beta Program to Certify That Consumer Software Is Not Spyware.

Publication: PR Newswire
Publication Date: 03-NOV-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Microsoft, AOL, CA, CNET Networks, Verizon and Yahoo! Support TRUSTe's Efforts to Provide Market Incentives and Enforcement

SAN FRANCISCO, Nov. 3 /PRNewswire/ -- Today, TRUSTe and sponsors representing leading content and search providers, anti-spyware vendors and online advertisers announced that software publishers may begin submitting requests to join the Trusted Download Program, a program to certify consumer downloadable software programs. The Trusted Download Program provides market incentives for adware and trackware companies to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download.

"Consumers want control and transparency over the collection and use of their personal information,"...

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