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Find leverage in shared experience.

Publication: Advertising Age
Publication Date: 30-OCT-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Find leverage in shared experience.(Special Report: Marketing to Women)(Brief article)

Article Excerpt
Byline: tiffany meyers

African-American women may be the overlooked minority within the overlooked majority.

"The African-American woman is not being fully embraced by corporate America for her huge purchasing power and influence,'' says Miriam

Muley, founder and CEO of consultancy The 85% Niche. (She says the 85% refers to...

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