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Problems? What problems? Marketing plans remain on track for Sony and Nintendo.

Publication: Advertising Age
Publication Date: 30-OCT-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Problems? What problems? Marketing plans remain on track for Sony and Nintendo.(News)(Brief article)

Article Excerpt
Byline: beth snyder bulik

Although Sony won't have as many PlayStation 3 consoles as it originally planned and Nintendo may be inundated by consumers' Wii fever, neither will skip the important holiday marketing season.

Sony isn't scaling back on marketing-''absolutely not''-said a spokesman. The tagline for the new marketing...

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