|
Home |
Business News |
Browse by Publication |
A |
Advertising Age
|
PS3, Wii get all the buzz, but Xbox could have the happiest holidays; Microsoft's early start, smart marketing give it the edge in console war.
Publication:
Advertising Age
Publication Date: 30-OCT-06 |
Format: Online
Delivery: Immediate Online Access |
|
Full Article Title: PS3, Wii get all the buzz, but Xbox could have the happiest holidays; Microsoft's early start, smart marketing give it the edge in console war.(News) |
|
|
|
|
Article Excerpt
Byline: BETH SNYDER BULIK
bbulik@crain.com
Sony and nintendo begin selling their highly anticipated video-game consoles within days of each other-Nov. 17 and Nov. 19, respectively. But when the dust settles after the initial buyer stampede, it could be a third contender-Microsoft-that comes out on top.
With a one-year head start, Microsoft's Xbox 360 console will be in plentiful supply, while Sony PlayStation and Nintendo Wii get mired in gotta-have-it fever. Sony's continuing manufacturing delays have pushed the number of PlayStation 3 consoles at launch to just 400,000 in North America, with 1 million total targeted for year's end-not nearly enough to satisfy demand, according to industry watchers.
Nintendo will have more units; executives there predict about...
|
|
Read the FULL article now -
Try Goliath Business News - FREE!
You can view this article PLUS...
-
Over 5 million business articles
-
Hundreds of the most trusted magazines, newswires, and journals
(see list)
-
Premium business information that is timely and relevant
-
Unlimited Access
|
Now for a Limited Time, try Goliath Business News - Free for 3 Days!
|
|
|
|
|
 |
|
More articles from Advertising Age
Gallo's Carlo Rossi plugs the jug to lure 'new tasters' away from beer..., October 30, 2006
American Magazine Conference 2006 - PHoenix.(AdAge.com)(Brief article), October 30, 2006
Out of Site at AdAge.com.(Viewpoint)(Brief article), October 30, 2006
Problems? What problems? Marketing plans remain on track for Sony and ..., October 30, 2006
She-noms: They're not your mother's consumer; Wake up and straighten o..., October 30, 2006
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
|
