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Paris Hilton for a day: lines and brands extend distribution in Argentina, more promotions, the beauty of chocolate, a race to raise funds and the end of a brand.(LATIN beat)

Publication: Global Cosmetic Industry
Publication Date: 01-OCT-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Lorenna, the distributor that represents the Paris Hilton brand in Argentina, organized a special promotion during July and August. When customers purchased the Paris Hilton fragrance at La Parfumerie, they had the chance of becoming "the attractive blonde" for the day by a makeup artist and...

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...a stylist. A photographer was on hand to document the transformation. The promotion was part of Lorenna's drive to reach consumers in a more original and fun way.

Lightened Hair in Buenos Aires

Unilever launched a line for the care of dyed and lightened hair for the Argentinean market under the Dove umbrella. The line, Dove Color Solutions,...

NOTE: All illustrations and photos have been removed from this article.



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