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Making the cut: Sunbelt-Turret flourishes after owner Wayne Gould allows the acquired company to focus on its specialty--cutting large-diameter rounds.

Publication: Metal Center News
Publication Date: 01-SEP-06 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Making the cut: Sunbelt-Turret flourishes after owner Wayne Gould allows the acquired company to focus on its specialty--cutting large-diameter rounds.(CASE STUDY)(Sunbelt-Turret Steel Inc.)(Company overview)

Article Excerpt
WHEN TURRET STEEL executive Wayne Gould acquired Sunbelt Steel in 1998, he envisioned turning it into Turret South--a southern branch very much like Turret's other operations in the Midwest and Northeast. What he eventually realized is that he needed to allow Sunbelt to be unique, and continue to do what it does best.

Today the company is a specialist in the sawing of large-diameter forged rounds and, with Turret's backing, has attracted new customers from across the country.

While both were distributors of carbon and alloy bar products, Turret and Sunbelt went to market in very different ways. Where Turret stocked a large quantity of bar in a wide range of diameters from one-half to 10 inches, Sunbelt carried a limited inventory and specialized in the processing of material up to 26 inches in diameter.

"Our original thought was to use Sunbelt to expand Turret's presence in Turret's traditional markets in the Southeast," Gould says. The idea had particular appeal because the growing automotive presence in the region dovetailed with one of Turret's strongest markets. The Leetsdale, Pa.-based Turret had a strong Midwest presence with locations in Chicago; Warren, Ohio; and...

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