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Depending on the kindness of strangers.

Publication: Journal of Consumer Affairs
Publication Date: 22-DEC-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Depending on the kindness of strangers.(EDITORIAL POSTLUDE)

Article Excerpt
Since the store is on the opposite side of town, the holiday gift certificate had been sitting for months. This meant that on a sunny spring day, I had an added excuse to ride my motorcycle home from the office via a slightly different route that took most of the afternoon instead of the usual 10 minutes, eventually stopping at the Big Swamp motorcycle store to redeem the card. Only after I entered the store did I realize that I did not have a pair of reading glasses with me. I selected a few pair of boot socks for the value of gift, but I couldn't read details on the wrapper about fabric content and I had to ask another nearby shopper if I had the display peg with my size. The woman who recorded the sale read the washing directions to me, since cleaning motorcycle clothes on gentle cycle was a mental misfit I wanted to avoid, also assuring me I had the same type of product as noted by the shelf label. Only when I got home did I realize that one pair was "youth" size, something that was written in small print on...

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