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2 Brothers BBQ sauce revving up NASCAR fans.

Publication: Mississippi Business Journal
Publication Date: 14-AUG-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
WEST POINT -- The powers-that-be at Dyno Marketing were brainstorming one day when someone marveled about how successful the transition had been introducing world-renowned, award-winning, red-headed Italian chef "Molto Mario" Batali to NASCAR. Watching him drop the green flag at the NASCAR Pocono 500 was inspiring, they agreed.

They were also buzzing about the new 2 Brothers barbeque sauce, specially made by cousins Wilkes Bryan and Bill Atkins, the third generation of the Bryan family of Bryan Foods "The Flavor of the South" fame in West Point.

Why not, they wondered, partner Batali with 2 Brothers to create a line of original barbeque sauces officially licensed by NASCAR?

"Dyno brought Mario to NASCAR because we thought it was a good intersection of two brands," said Chris Adubato, vice president of New Jersey-based Dyno Marketing. "Because of Mario's cooking style and approachability, NASCAR...

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