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Affluent to embrace condensed TV programs on mobile devices: kids shows on cell phones are going to explode.

Publication: San Diego Business Journal
Publication Date: 31-JUL-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
"Hi! I'm Sam the Cooking Guy. In the next two minutes, I'm going to show you how to make broccoli and beef. You won't believe it--it's so easy!"

This will be the future of mobiTV, television on mobile devices, and local chef Sam Zien is among those who will soon pop up on your handy cell phone, iPod or PSE

The recipe is simple: condense a 30- or 60-minute program down to a few minutes, and voila--you've got a mobisode (a mobile episode)! It's a notch up from traditional 15-second video clips, which have been introduced to the tech-savvy market since the advent of portable video gadgets. The catch, of course, is that any distilled version of a popular TV show might not necessarily appeal to mass consumers. Cooking shows are different, though, in that they consist of usable content.

"I don't think Shakira is usable content," said Zien, whose show already comes preloaded on some cell phones in Brazil, Chile and certain parts of the United States. "I don't think 'the...

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