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Crusader wants to change 'America's Finest City' to 'City of Life'.

Publication: San Diego Business Journal
Publication Date: 31-JUL-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Crusader wants to change 'America's Finest City' to 'City of Life'.(median housing prices)

Article Excerpt
What's not to like about San Diego? That depends. From a tourist's perspective--a heat wave notwithstanding--the county's sparkling beaches, hip Gaslamp Quarter, theme parks and attractions have vast appeal, as $6 billion in direct annual visitor spending would attest.

But a population that declined by 8,276 people between July 2004 and July 2005, tells a different story: one of median housing prices that are out of reach by the median family income.

Against this backdrop, you have politics as usual: City Hall continues to grapple with a huge municipal pension deficit and the feds continue to investigate.

Meanwhile, at least one man, George Mullen, a stockbroker by trade who bills himself as a "recognized oil painting artist from Southern California," doesn't like San Diego's slogan, "America's Finest City." He thinks it's audacious, and he's been shopping a proposal to have it changed to "City of Life."

A rose by any other name

Apparently, Mayor Jerry Sanders wasn't too convinced about the Finest City...

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